Interviews with stakeholders indicate that PLF-based market solutions should be seen as a system intervention that affects animals, consumers and value chain stakeholders.
ClearFarm has started exploring the fears, worries, preferences and expectations of consumers about Precision Livestock Farming (PLF) through a design thinking approach.
ClearFarm intends to involve consumers, producers, regulators and policy makers from the beginning of the project in the design of a new platform to provide animal welfare information.
The ClearFarm kick-off meeting took place on 11 and 12 November in the Campus of Autonomous University of Barcelona. 14 partner organisations from 6 European countries met for the start of the project.