Several sensors (collars, RFID tags, microphones,
environmental sensors, etc) monitor a wide range
of variables related to animal behavior, physical and
mental health, environmental impact and productivity.

Welfare indicators from the whole production
value chain are integrated into an algorithm
using a block-chain analysis, to calculate a general
welfare outcome considering two different targets,
consumers and producers, with a likely
different concern about the welfare of animals.

The continuous welfare assessment achieved by ClearFarm will
offer the possibility to monitor in real time the performance of
new welfare strategies. Farmers will be able to see the updated
information on the status of the animals, with an emphasis on
early-warning signals that can help them to react to threats more
rapidly, which is crucial to reduce efficiency losses and increase
the competitiveness of the livestock sector.

The animal welfare data will be available to
consumers through application into portable devices.
Packaging label solutions will direct them to a website
with the information of the product's welfare history.

ClearFarm will bring innovative business model based on
providing clear, transparent and updated information
about animal welfare to pork and milk consumers. The
new approach will not only help the consumer in their
choices, but also inform other actors of the value chain,
such as producers and intermediaries, to move forward
to new processes and models that favour animal welfare.