Animal welfare has become a fundamental aspect of livestock production, but its assessment remains a challenge. The EU-funded ClearFarm project intends to use Precision livestock farming (PLF) technology to increase animal welfare in the whole production chain of dairy cows and pigs. It will co-design, develop and validate a platform that will inform both farmers and consumers to assist their decision-making.
ClearFarm has started exploring the fears, worries, preferences and expectations of consumers about Precision Livestock Farming (PLF) through a design thinking approach.
ClearFarm intends to involve consumers, producers, regulators and policy makers from the beginning of the project in the design of a new platform to provide animal welfare information.
The ClearFarm kick-off meeting took place on 11 and 12 November in the Campus of Autonomous University of Barcelona. 14 partner organisations from 6 European countries met for the start of the project.
